Podcast

In this episode, Chris will combat the false belief that “commercializing” yoga is a bad thing and outline why it’s actually a good thing.

In this episode, Chris will discuss the top five takeaways they got from Funnel Hacking Live 2020. The first year they attended the event was in 2019, and they were skeptical about whether 2020’s event would beat 2019’s, but they were impressed by the huge increase in the number of attendants and how well orchestrated the event was.

In this episode, John and Chris will discuss the documentary about Bikram Choudhury, an Indian-born-American yoga teacher, and the founder of Bikram Yoga, a form of hot yoga consisting of a fixed series of 26 postures practiced in a hot environment of 40 °C (104 °F).

What Is This Episode About… In this episode, John and Chris will continue the conversation that they’ve been having about the five core functions of a business, and they’re going to talk about the final two, which are delivery or fulfillment and retention/resale/upsell. Delivery basically refers to the way a yoga studio generates leads (the […]

In this episode, John and Chris will talk about the difference between general marketing (the old way) versus direct response marketing (the new way).

In this episode, John and Chris will seek to answer a question about the five core functions of a business. When they were starting out with their business, they didn’t know what those core functions were.

What Is This Episode About… In this episode, John and Chris will address an issue that is in every yoga studio owner’s mind right now as we head closer to the new year. That is the issue of how to succeed in the business in 2020 in the midst of an increasingly competitive environment where […]

In this episode, John and Chris will answer a question from one of their good friends and students. The question is based on whether or not they would advise a yogi setting up a new yoga studio to offer discounted prices to attract students or just start off with their full prices from the get-go.

What Is This Episode About… In this episode, John and Chris will dive into a question they got from one of their listeners about the direction that studio-based yoga is headed in terms of fitness over classic yoga. Classic yoga refers to the traditional way of doing yoga which has really evolved over the last […]

What Is This Episode About… In this episode, Chris will talk about some of the two biggest gifts we have during this holiday season and how it’s the most beautiful time of year to be a yoga entrepreneur. He refers to Brendon Burchard’s teachings about the biggest gift during the holiday season being the time […]