In this episode, we are going to talk about creating more time in your day by focusing more on working on your business instead of in your business. When we were starting out with our yoga studio, we used to handle everything ourselves, from teaching classes to managing the finances.
That worked for some time, but it was obviously not sustainable, so we solved that by first hiring a front desk person, and then launching our teacher training, which collectively enabled us to set up the systems and processes that allowed us to free up more time for working on the business. This is gonna be an informative one, you won’t wanna miss it.
Key Points Discussed:
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This episode was released July 25, 2019
Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors
00:00 Hey everybody. So if you’re listening to this, you are most likely a superstar. Meaning you’re doing it all, you’re teaching, you’re running your business, you’re, you’re rocking out. But what that means is you’re working yeah.
00:12 In Your Business and you’re not working on your business. And that’s what we’re gonna talk about today. What’s up, everyone? You are listening to Yoga Entrepreneur Secrets. I am Chris Yax and I’m John Yax. We are part of a small group of yoga entrepreneurs who are committed to making a living, doing what we love, without feeling guilty about making money or ashamed of being successful because we know the real value of yoga and how the world needs it. Now more than that, this podcast is here to teach the strategies and tactics so we can thrive financially as yoga entrepreneurs. We are the Yax brothers and welcome to Yoga Entrepreneur Secrets. So when we first started, started
00:51 out like this is our weekly schedule, we would, so I would teach this is Chris, by the way, I would teach like three-morning classes on Monday. John would teach three evening classes on Monday and then we would flip flop. And the next day. So we had another teacher, she would be the quasi front desk person, that day manager. And that meant on Tuesday I would teach the evening classes. John would be the manager, she would teach the morning classes. And so we would rotate that where each of us was teaching. I mean we’re by 45, so if I close to 15 classes a week, the other teacher who was kind of the front desk quasi manager, that meant that when she was a manager, we had a lot of stuff to clean up that day. Because uh, she just wasn’t her thing, you know, no hard feelings. No. You know, no judgment against her.
01:41 But there was, she just, that wasn’t her mind. Like she loved teaching. She was gifted at it and uh, that that’s what she did really well. The other stuff, yeah, there’s some room for improvement. But anyway, so that was like not, so we are teaching 12 to 15 classes a week. We were managing, we were doing the in house marketing. We were looking at sales reports, we were doing the evening closeouts. We are checking the finances. It was like, I mean if you if you’re in that position, you know like what I’m describing and the intensity of it, but it’s a labor of love, right? Like you’re like, oh, of course, I’ll do that. Why wouldn’t, why, why would I do anything else? Because it’s your baby. And you know, like, man, I am serving people in the way I want to serve people and you love it to death.
02:25 And so did we, and you may be at a position where, you know, it’s not sustainable over the long term. And what’s that saying with when you become an entrepreneur, you give up your nine to five or you give up 40 hours a week to work 80 hours a week gladly. And the, it is like, it goes like in line with, I would rather be in control and work 80 hours a week that can be in no control and work 40 hours a week. And that was us. We were doing everything. I remember we, we, uh, when we hired a front desk people, we had a front desk
02:59 team, we would come back, Chris or myself would come back every single night to do the closeout because we were like, nope, no one’s doing the closeout. We’re going to turn our attention to that money. Oh my gosh. Yeah. But that was the reality
03:13 for us and you know, and it worked for a time, right? It was what’s needed in the beginning, right. When you like John and I both have two kids, right. And when they were first born, the time and the energy and the effort that’s required of our wives, right? Like they were, it’s full time. Like, and for us to like, it takes a team to raise a child and like think about it in its inception when it’s in the beginning, right. You need that time, you need that energy. You need to give it your love and your attention to keep it alive. Right. Whether it’s a baby or your business, right. Which is like a baby, right? And so like, but there’s also a period of time, like with our kids now, our oldest, we had a relative at the same time, so my oldest will be five at the time we’re recording this and John’s like five already would have five and a half and our youngest are three, three, three and a half, four-ish, right?
04:04 So three and five essentially. And you know, the necessity of us to like be with them every day, all day long. Like it just changes over time and it’s no different for the business. And what ends up happening with the businesses that there are ways in which you know you need to grow. But in the rat race, it’s not the best term in the like inundation in the intensity of doing it all that becomes a pattern. Like you feel comfortable doing it all because you’ve been doing it all. We felt comfortable doing it all because that was just the norm after a couple of years of operating. But there’s also because it’s in like literally in the fabric of our DNA as human beings, this desire to grow and expand. And so what you come up against is I literally don’t have the time to devote to this next phase that I can feel myself growing into that I then push away because I’m so comfortable doing it all that I don’t have time to do anything else. Literally, I’m, my bandwidth is maxed, Chris. It’s the, uh, it’s the lobster analogy. There was a, a, there was a,
05:15 a monk that, uh, that I got this from, so I’m paraphrasing it, but the lobster is comfortable, right? It’s comfortable in its shell and when the lobster grows to a certain point, this soft insides of the lobster push against the shell, meaning it becomes, so it grows to a point where it’s, it’s, it has, it’s in pain, right? It grows against the shell that it’s in because it’s getting too big for that Shell. Well, guess what happens? The shall have to break. When the shell breaks in, it knows it’s time to break. The lobster will go down into a crack or a crevice or a little cave on, on the surface, on the, on the surface. I’m on the bottom of the ocean
05:58 and hide out there where it sheds its shell-like it cracks out and breaks a shell. So now it’s soft and vulnerable, but it stays hidden away until it starts to grow. It’s next, it’s next shell. This is the exact same thing we feel as entrepreneurs, as business owners, where we are comfortable and what was comfortable for Chris and I was doing it all meaning we had no time for anything else. We’re doing it all. But there was part of us that was growing into that shell that we had created and we had to break that Shell. Now, this is, this is ongoing, just like a lobster grows into it and then, and then once it has, it grows into that next phase of being too big for that show that breaks it again and does this as continual. It’s a beautiful analogy for our lives, right?
06:43 It, a beautiful analogy for a, for business, beautiful analogy as entrepreneurs, right? We’ll grow to that point. We’ll get comfortable and we’ll find that rhythm. But then there’s a point where we know we need to expand. And this point of expansion for us is when we said we’re doing teacher training. Yeah. It was actually even a little bit prior to that because the first thing we did was like, there’s no way we’re hiring anybody to teach these classes but we do need help. So we’re going to hire a front desk person. We’ve got to go for it. Yup. And so we ended up having to hire the front desk person. So like, but what ended up happening is then that freed up, you know, six hours of our time to devote to working on the business and then all of a sudden it was like the next level of expansion.
07:23 Like we grew into that show or we’re like, you know what? Like, and now we have a couple of front desk people, but man, like the next level for our growth, that next level of discomfort of that Shell means we’re going to have to bring new teachers in. Right. And then we did that for a while. We’re like, man, we’re spending all of this time now teaching them our system, right? Our methodology, the framework, and we like, we’ve got to like, we’ve got to change that because we can’t grow anymore because it’s taking so long to develop the teachers. So then we’re like, okay, well now here’s our teacher training. Right? And like as you’ve obviously assumed, if you’ve been listening to the last episodes, like teacher training was literally the pivot point. The thing that has like is the reason for our success because of the consistency and because of the culture that was created from it.
08:10 But so, you know, initially it was like there’s no way we don’t have time, but looking back, the time that we devoted to it gave us exponentially more time because all of a sudden we had these phenomenal teachers who are teaching in the spirit and creating the consistency that our students could come into and experience the results of like a healthy pain-free body had clear focus mind. And like all of a sudden, it’s so crazy. I was just talking to a guy the other day and he was like, you know, when I first came I did like one class and I was like, Eh, whatever. And then, but I came with a friend, so I kept going and I did about five times in the, in the two weeks and, and I tell you what, it’s changed my life. I was like, oh yeah, like what specifically? It was like relationships. And I’m like, isn’t fascinating. Like people think I’m just going to go on and stretch and all of a sudden like their relationship change, right? This is like the secret that we know as like yoga studio owners and yoga teachers like come in, come in for the physical,
09:08 their work gets better. Their relationship with their significant other gets better, their sex life gets better, their relationship with food gets better. As everything changes, you know, that’s the secret sauce. Yeah. Don’t tell anybody. Right. So what ended up
09:21 happening was because we were able to develop those teachers and because we were willing to let go of like the stranglehold we had and because we were willing to let go of the stranglehold we had, not just in teaching but in the front desk, we freed up our time to be able to make strategic decisions like looking, like getting, literally getting out of the circle of work, of having to be in the day in and day out of running the business so that you can look at the business from a higher perspective and see what’s working, what’s not working right. And that like the growth that we’ve experienced because of that time savings. Right. It’s so funny ’cause it’s like the ego seeing things 180 degrees from the truth. I can’t do this because I don’t have any time. Well, what ends up happening when you do it is that you’re literally, you free up your time to devote to working on the business and taking it in the direction that you know, as you feel it, you know like it’s this next level. Like, you know, it’s time to grow and expand and then how do you do that? Well it’s
10:20 a function of freeing up your time, being able to make strategic decisions on your business, being able to study the things you need to study, to, to level up your game, to expand into the leader, to into the person that you need to be in order to grow, in order to, to grow yourself, to grow your business, to grow as a leader in your, in your community, in your business. Yeah. So if you’re
10:42 listening to this and you’re like, man, like yeah, I’m right there. I’m working, you know I’m teaching 10 to 15 classes a week. I’m at the front desk. You know, I’m looking at reports, I’m trying to figure out the next promotion I’m looking at like the holiday season coming up and like what are we going to do? And I’m looking at it like all this stuff like man we feel you. We totally feel you. And if you are no like you know in your heart like there’s this next level for you. Then like start looking at like like what is the like, what’s the next thing that I could do to free up my time and maybe it’s not like getting new teachers in there. If you don’t do that already. Maybe it’s like it’s looking at the front desk and seeing could you get help on that side of it or maybe it’s reporting and looking at how can you free up a couple of hours of your day and get someone in there to help you. Because I like doing it and leaning into that discomfort of that next level of growth will free up the time and it’s been for us, how we’ve continued to grow is our willingness to let go of what we’re doing now to grow into the next phase of our, of our growth as a business and US personally.
11:49 All right, so thanks so much for joining us today and a tune in for next episode. We’re going to be
11:54 interviewing a friend of ours who has a studio and she just recently implemented some strategies that made a huge difference in her business, so you’re not going to miss it. All right, we’ll see you in the next one. Thanks guys. Peace. Yes, thanks so much for listening to yoga entrepreneurs secrets. Do you have a question that you’d like us to answer raw and uncut on the podcast? If you want your questions answered, all you need to do is head over to apple podcasts and do three simple things. One, rate and review telling us what you think of the podcast. Two, in that review, ask anything you want related to yoga, and three, if you want to shout out, leave your Instagram handle or name and that’s it. Then listen in to hear your question answered. Live, raw and uncut. Join us next time on Yoga Entrepreneur Secrets podcast. Okay, thanks.
In this episode, we are going to talk about how we felt were not good enough to successfully run a yoga studio. All that stemmed from the fact that we weren’t born into this, we weren’t natural yogis, and we weren’t natural business owners, so our confidence in ourselves was pretty low in the beginning.
Chris will talk about his struggle with feeling inadequate to give you a clear picture of what it’s like, and he’ll also tell us how he overcame it so you can hopefully apply the same towards achieving your yogi business owner goals. Enjoy!
Key Points Discussed:
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This episode was released July 24, 2019
Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors
00:00 Have you ever had a grand vision of where you wanted to go in life and immediately thought, I’m not
00:06 good enough. We did too, and that’s what this episode is going to be about. What’s up, everyone? You are listening to Yoga Entrepreneur Secrets. I am Chris Yax and I’m John Yax. We are part of a small group of yoga entrepreneurs who are committed to making a living, doing what we love, without feeling guilty about making money or ashamed of being successful because we know the real value of yoga and how the world needs it. Now, more than that, this podcast is here to teach the strategies and tactics so we can try financially as yoga entrepreneurs. We are the ax brothers and welcome to Yoga Entrepreneur Secrets. All right, so welcome. So today we want to tell us little
00:46 stories of, Chris is the youngest of all of us. He’s the youngest of six and growing up was challenging a lot of ways for that. Chris talked to us about that. Yeah. Why don’t you let me tell my story. Thank you very much. Go for it. Yeah. You, I mean I’m sure there’s been like books and whole fields of study done around birth order and like why you are the way you are because of the position you are within your family. But being the youngest of six had its challenges for sure. It was those challenges coupled by the fact that my dad wasn’t in the picture for the good majority of my childhood. And cause I think as a, you know, especially as a boy growing up, you look to your dad for guidance and for reassurance and for the lessons of what it means to go from adolescence to boyhood to manhood.
01:37 And I had none of that. And so that one, in my opinion, is like the one person who should’ve held that responsibility. I didn’t have. And so I displaced that responsibility within my siblings. And so what this looked like was like any time I had a decision to make, I felt inept, like incapable of actually making the decision without first asking each and every single brother and sister what they thought I should do. So literally I felt like my life was being guided by their opinions. So here I am like, no, in like the ages of dating and I’m like dating this girl and I’m like, so like sisters, what do you think? And they’re like, all stumps down and like brothers all thumbs up and I’m like, I have no idea what to do. Should I break up with her or should I not?
02:24 Should I continue? Should I not? But, and it like, it’s kind of a silly tongue in cheek experience. I experienced that. But what the real ramifications of it were later when like I actually was at an age where I needed to like have my own opinion too, to actually guide my own life in the direction that was in my heart and what I saw fit. And I, I, this barrier that I came up against was I didn’t feel qualified to make those decisions. I didn’t feel good enough in any area that like I could trust myself without having verification and validation from these other people in my life to let me know if it was the right decision or not. I literally, my experience growing up led me to have like self-confidence issues, a general sense of not being good enough and it caused like a lot of struggle and suffering in my life.
03:19 So with that, what would you say is the one thing that shifted for you? What, when, when was it in your life and what was the thing that made that shift that gave you that confidence that gave you the, that made you start to feel like you could take ownership of you and your life? It was initially like the beginnings of it started with martial arts. Um, there’s like a self confidence and a certainty within myself that was developed over and it’s really funny I guess as a guy who was like being, knowing that I could defend myself, I guess it’s something like really weird, primitive like you are not going to die because you can beat up another human beings. Definitely evolution thing, caveman style. So gay man style. I’m surprised I don’t have hair all over my face, but it helped me in the beginnings of it to begin to make decisions for myself based on what I wanted in my life.
04:12 And so, but then what also happened, so it was like, it’s funny because I forever like felt like for me to take this next step, can someone please like stamp a badge of approval? Like you have achieved this level and now you are qualified to take this next stage of your life. And if you’ve lived long enough, you know that that never happens. Right? If you don’t bet like stamp yourself in the forehead with you are ready, then you’ll never be ready. You’ll actually never do it. And so then fast forward and we got into yoga and yoga and meditation was so valuable because like the process of Yoga as far as Yoga Austin and what you do on your mat, like the inhale up dog, exhale down dog and all that stuff. It’s literally a moving meditation. And what’s the value of like the moving meditation and in the way it shapes the body and allows you to to feel good like physically is the equivalent of what meditation does for you to feel good like mentally and energetically.
05:12 And so what happened in the process when I got into yoga, that’s why and a couple of episodes ago I was like martial arts was like the horse and Buggy to what yoga is as a rocket ship for me personally in our personal development. And so getting comfortable in my own skin was a product of meditating, which makes sense because you’re literally left by yourself with yourself to deal with yourself. That Jim Gaffigan thing, John where he’s like it’s so crazy like go into a gym and everyone’s like looking at themselves like I work on myself by myself as I look at myself, that’s kind of like the equivalent of meditation. I sit with myself by myself alone within myself. Tell stories about myself
05:58 too Marcel and I call that thinking. But
06:03 what ended up happening in that process, like in all seriousness was it gave me a, gave me a more self aware sense of self, meaning I realized that I had the capacity within me to make decisions and then like born from that was the courage to just go ahead and make decisions because it wasn’t like this is what’s crazy. It’s like you think that in meditation, like you had this insight and then like, oh I have the insight into like change is inevitable. Well, that’s great. That’s only, that’s not going to help you when you have to actually make a change
06:35 until change actually happens. And you’re like, yeah, you turn into a five-year-old again.
06:41 Exactly. So I fell in meditation like Oh, I’m taking ownership of myself, but then I had to then actually go and do the owning of it in life. And that was through like the yoga ownership actually like running a yoga studio and, and really what the key, like I think my biggest expansion happened when I, when we started teacher training because I had to take ownership of the process that you and I chose was like, this is what we feel is the best experience for our students based on what we had seen.
07:16 It was interesting. What’s interesting is that when we started teacher training was also almost the exact time when we started expanding and hiring more people to come in to work the front desk too, you know, teachers and, and, and uh, and even managers I think at that time too. And we were around that same time we opened up our second studio. So all of a sudden we were forced to move into this, to this role, what Krista’s describing. So tell me a little bit about that cause like, cause like, cause like there’s, did you, I know I personally struggle with this. Am I qualified to actually lead people on all of these different levels? Um, did you kind of, did you feel the same way? How did you feel about that? Yeah, dude, no, no, I’m not qualified. And it was like I masked it in like, well if I just do it all, then I know the quality
08:06 because I know that what I, I know I can do what I have set out to do. And so it was really easy for me to be like, oh, because of the quality control because I know I can do, I’ll just continue to do it and I’ll just be at the front desk. No big deal. Cause I know I talked to people and I can make the sales to the memberships that I know needs to happen and then I go out, don’t worry, I’ll go and teach because I know the sequence and I know how I want people to feel when they come in and when they leave and go out of class. And, but that was really masking I, that was a nice excuse to mask the fear I had of taking ownership of saying, listen unapologetically, this is what we do and this is how we do it.
08:47 And that aren’t owning the teacher training and saying, okay, here’s our system. Like this is the sequence that we teach and here is why we played the music that we do. And here’s why we don’t play certain music because this is the experience we’re looking for. So we had this mission of like, here is how we see our offering. And then teacher training allowed us to craft other teachers coming in to be able to hold up that vessel in the same way that we did. And it was really easy for me to say, well I can just do it because I don’t want to deal with like anyone else doing it cause I do it the best. But really that was me just being afraid of having to be in a relationship where I had to hold people to task, to fulfill the mission that we had that they agreed to when they came in to do it. But it was just really, it was like, cause I, from through martial arts, I was really cool with physical confrontation, not good with mental and emotional confrontation.
09:43 So when, uh, when we started teacher training we had only been teaching for about five years at that point. And we, you know, we, we were reading books all the time. We were diving into uh, diving into everything. Yoga. How did you feel that on that first day of teacher training when you had, we had 20, I think 20 people, 25 people sitting in front of us like okay, now it now teach me. How did you feel at that point? Did you feel like ready or qualify? Like did you feel like you had the knowledge base at that point?
10:14 Well, my inner 12-year-old came out as far as how my voice sounded and no. Like it was literally like who am I to be sitting on this mat, on these blocks in front of these people trying to tell them this is what yoga is and isn’t and this is how you’re supposed to be teaching and this is what the eight limb path, this is what loving-kindness and truth and non-stealing is about in your life. Because I was at that point, I was done. I was 28 years old. Right. And like I’d had life experiences, you know, crazy dysfunction growing up and like all the things that like forge the spirit and make you the person that you are. But,
10:51 and our dad happened to like be a huge meditator his whole life and taught us how to meditate at a young age. Although we were rebels, we were like, no, I am not meditating. That’s a waste of time. It didn’t realize the benefit of it, but we heard that our whole life. But the one thing you that I always thought is like, if you’re going to be a teacher of yoga, you need to be at least 70 or 80 years old and have long white hair and a long white beard. Sorry ladies. And like have this persona of just deep wisdom. Like as if you’ve been meditating in a cave for 40 of those years.
11:30 Yeah. You guys need a free man. Two long white one. No. So the what was happening in my head and as I sat down, I remember it like it was yesterday is at my, my inner roommate was screaming, you are not good enough. Who do you think you are? You are not good enough. Who do you think you are? And if I had listened I would have stopped. And is I think the secret is like whatever the vision is that you have of yourself. Like we are an evolving, growing species and for us to live into that vision, we have to be willing to expand ourselves and our capacities, which is not easy comfortable work. If you’re, if I was looking to be comfortable, I would not be in this field. Discomfort is the spur of growth. And the idea that I wish was true is that when I become a leader then I will start, right? And the truth is who I have become is a function of being willing to go into the fire. Like what Bernay Brown calls like, like going in, it’s actually Roosevelt, but like going into the arena and like fighting the good fight and it’s in the act of doing that, you become the person that you were destined to become.
12:50 And I think I’d add to that is that when we started doing teacher trainings, we didn’t decide, okay, we’re no longer gonna learn anymore. Right? Because this is big, this is a big idea too of like when I have to gain all of this knowledge and be at this point Chris said, I have to be a leader and then I’ll be a leader, right? But the reality is is that we can step into that role and at the same time stolen, right? Chris, like still train and still learn and still evolve and still get better and better and better by educating ourselves. And Chris said this in a previous episode of like, the most important investment you can make in your life is in yourself. And that’s in your ability to learn and learn and learn and learn. And so in the process of being a leader in the process of, of taking that role of being a teacher’s teacher, you’re still learning, right?
13:42 Absolutely. Every day. And then so the next level of growth was like, oh, now I was learning how to like, so in the teacher training I was learning how to become a teacher’s teacher and learning to lead a group of people to teach in a way that was like the best in our minds and our hearts that created the biggest service and the most change in students’ lives now that then had to pivot into, okay, now we hire these teachers to teach at our studios. And it was then cultivating them and training them and, and holding them accountable for creating that vessel that we knew was our offering so that students could learn to trust the consistency and have the experienced time in and time again. And so that was really challenging because this is what I talked about like now it was also another level of emotional growth to be able to not make it like an ego thing.
14:36 It’s like, and like don’t get us wrong. Like this consistency that is the cornerstone of our success isn’t us, like with our desire to just be in control for EGOIC sake. It’s a just our vision of what we believe is, is in our hearts and what we’re called to do in this life through yoga. And like what, what that looks, feel, sounds and tastes like. But so when I go back to like what the mission was and like why we decided to open up the studio in the first place, it made it very easy to have the conversation. So I say easy in the sense of like, it wasn’t, it wasn’t like my ego verse, their ego is like, oh no, this is what we’re here to do. And so you have chosen to be a part of it and that means you have signed up to do this and that like to, to, uh, serve our students in this way.
15:24 But invariably when you do that, and if you’re a studio owner, you know, like sometimes if it, you have to have the hard conversations and say, listen, that’s not what we do. You know, we don’t do it. Here’s an in a case in point, we don’t do headstands and if you’re teaching headstand you can’t do it. Headstand, you can’t teach it. And if you have an issue with that, no hard feelings, all the love in the world but you just won’t be teaching with us. And so you have to hold people to task, which is also the, well you know kind of what you started with it as like I’m okay with physical conflict. We trained in physical conflict to punch each other in the face. It’s like physically retraining cause physical [inaudible] here I see yoga podcast and I talking about, we trained in physical contact in martial arts, but then like the other part of, and it doesn’t have to be conflict, but in our mind we make it to be conflict and then there’s that.
16:10 So it’s this is what you’re talking about. There’s this constant evolution because then that was, I felt really comfortable in that. Like, now we can do teacher trainings and like, and we have, we coach our teachers and we have a system of coaching and like to support teachers as they grow within our coaches that coach our teachers. Right? And so and, and but then it’s like, oh now I like over the last five years it’s now like, oh you have to get better at the business of it. And like, oh, okay, so now you’re learning that and that means you’re not good at it initially. And that is like, again, like just beat your ego up. You’re like, oh, but I’ve been doing this for so long and why am I now just learning this? Like, but then it’s just like if this was so cool about it is that like when you are a yoga entrepreneur and you are committed to growing and you’re committed to serving your students, you are polled.
16:59 Like, it’s not like you’re pushing like you’re literally pulled by this bigger mission to expand yourself, your capacities, your mental, physical and emotional capabilities so that you can continue to serve at higher levels. So thanks. Thanks for being vulnerable, Chris. Thanks for telling us your story and thanks for listening guys. A next episode, join us for the next episode because we’re going to be talking about time. So what happens with all of us, Chris, I feel this way all the time is when we get so busy working in our business, we can’t work on our business. And if you’re thinking I do not have any time to like do any of these things that I’m hearing, anything like, like I’m so busy teaching all the classes and work in the front doesn’t manage it, we uh, we felt the same way and we’ve got a solution for you. So join us next episode. Thanks for tuning
17:50 in. Peace keys. Yes, thanks so much for listening to Yoga Entrepreneur Secrets. Do you have a question that you’d like us to answer raw and uncut on the podcast? If you want your questions answered, all you need to do is head over to Apple Podcasts and do three simple things. One, rate and review telling us what you think of the podcast. Two, in that review, ask anything you want related to yoga. And three, if you want to shout out, leave your Instagram handle or name, and that’s it. Then listening to hear your question answered, live, raw and uncut. Join us next time on Yoga Entrepreneur Secrets podcasts. Thanks.
In this episode, we are going to talk about the one thing in the past 15 years of doing work in the yoga industry, that we attribute to our success. When we started our yoga studio in 2005, our classes were hot, but we didn’t have a system. We were both consistent in the sequences we were teaching, but one of our teachers was always doing things differently, which became a huge problem later on.
Over time, we realized that we needed to develop a framework that we would be consistent with, to ensure sustainable success for the studio, and that led us to greater heights than we ever thought possible. Listen in to learn all the tips we have to share on that.
Key Points Discussed:
Join The Facebook Group –> http://bit.ly/yogaentrepreneur
This episode was released July 24, 2019
Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors
00:00 Hey everybody. So today we are going to talk about the one thing in the past 15 years of doing work in the yoga industry and if we could pin down one thing that we attribute to our success, this will be it.
00:07 What’s up everyone, you are listening to Yoga Entrepreneur Secrets. I am Chris Yax and I’m John Yax we are part of a small group of yoga entrepreneurs who are committed to making a living doing what we love, without feeling guilty about making money or ashamed of being successful because we know the real value of yoga and how the world needs it. Now more than that, this podcast is here to teach the strategies and tactics so we can try financially as yoga entrepreneurs. We are the Yax brothers and welcome to Yoga Entrepreneur Secrets. All right, thank you for tuning in today.
00:49 So this is an exciting one for us because what we’re really we want to talk about is like if we had to boil it all down like what would be the thing, the very thing that we would pin to the success and the consistency that we’ve had over the years. In, like going through the great recession and staying in business and all the ups and downs of the economy that have been from the great recession until now, you know, changes in administration and all that stuff. This is not a political podcast, but so what would that one thing be? Well, I think it like the best way to start is with the story. Yeah. So when years ago when there was a restaurant that we always went to as a Mexican restaurant, and when we first started going to it, it was really great. Portions were big, the food was delicious. And, and so we always went to it like, so every, you know, every, I don’t know, cause like every Sunday it was, we were consistent with it, but we always, we’d have our routine.
01:38 And so during that day, every week we’d go to it and, and we did that for a year, maybe two years or how long we did it. But then something changed. It was only, it either the chefs changed or ownership changed. But what we noticed is when we went back, the food was different. Same dish, right. We ordered the same exact thing we ordered every time, but it was different. It tasted different. There was something different and it wasn’t just different and like it stayed that different flavor every time. Like there was a point at which when we went back, whether it was the management or whether it was a chef or they change something there at the restaurant, every time we went it was different. Ordering the same thing cause you know we’re creatures of habit, but all of a sudden the flavor of it, the taste of it, it’s like something was off every single time.
02:24 Now off in the sense of what we had grown used to, what we grow had grown to love and why we went there. It started changing too much. So guess what happened? We stopped going, we decided, okay this is not, I’m not getting the consistency. I’m, I’m not going to continue to try. I am not going to continue to keep going in. So you may be thinking, what does a restaurant have to do with the number one thing that has you feel has made you successful? That’s a really great question. And it goes back to when we first started, like when we first started, we opened up in 2005 we didn’t really have a system. We like people would come in and we like our classes were hot and that was about it. And like there was three teachers, John, myself, and one other. And you know, John and I were really consistent in the sense of like we would teach the similar sequence every single time in certain classes, little more variability in other classes.
03:18 But we had one teacher who was like every single time like her aim was to make it as different and as new and as novel as possible so that that Christianized consistency was born from martial arts world where when you learn something, you had to be consistent with the practice of it. Because what it meant was you didn’t get punched in the face so you didn’t get or get tapped out. Right. So it had really direct practical application to be consistent in doing it that particular way. So we, we realized that there were frameworks that led to specific results. And if you want those specific results, you had to stick to the framework. And so that was what we’ll see where Chris, I grew up in that kind of world and we, we felt okay, yoga is the same way. We’re going to stick to this consistent framework because it makes, it’s going to make a difference.
04:08 Now the other teacher didn’t want any frameworks when anything to do with any frameworks and it would change every single time. Right. And so that was like, it was fine and we were like, we did at the time we were like, okay, you know, that’s, that’s her thing. That’s cool. Like we honor you and your ability to like make a difference and, and you know like there was no issue. But then fast forward a couple of years, about a year and a half into it, I think, is that correct, John? Yeah. About a year and a half, maybe two years. Our relationship started deteriorating for reasons we’re not going into right now. And we had to let her go. And we learned a really, really valuable lesson when we had, when we let her go, we had a score of students leave as well, right? They left because they had grown to love her classes.
04:56 They had grown to love the teacher and they didn’t grow to love the experience of what was happening in the studio as a whole. Right. And so that was like the, you know, the martial arts equivalent of a punch in the face. And we realize that man, here we are like at stake owning the business like on the line for its success, you know, to I’ve alluded to it in the last episode. Like we put our house on the line. Like for us to not succeed meant we lose a house, like literally our, our family home. So what most of you realize if you do own a studio, you have a business that for, for a long time your banks really own your business. I pay now, thank God they don’t actually have the control. But if you fail, you lose big.
05:44 Right? And so this is like this. This is why it is so important and this is what we’re, what we’re saying with this, this episode is that the big difference, the game-changer, what the most important thing is guys is consistency. It’s the difference what we’ve termed it as are you a teacher-based studio or a class-based studio? And that’s a really big difference because what shifted for us after that was we finally took ownership of saying no, this is what we do. This is the system, this is the experience, the process that we want students to come into that they can like know that what they just experienced isn’t just an anomaly and it isn’t going to change drastically from teacher to teacher. Now we have awesome teachers, right? But and they get to express themselves in their unique way. And so we’re not taking the human spirit out of it.
06:37 But what we’re saying is we are going to structure the experience, create a framework that the students who are coming in can learn to trust and know that if they come in from one class on Tuesday at four o’clock to the same, let’s call the same class on the schedule and but that class is delivered on Saturday at 12 o’clock it’s not going to be so vastly different that they lose trust in the experience that they’ve grown to love. And so if you’re a studio owner, you may have experienced the same thing and you may be cringing inside a little bit because you’ve had a teacher that was a great teacher and for some reason, they had to leave. And what happens is a portion of your student base truck leaves with them and all of a sudden as a, as a business owner, you are scrambling to try to recover from that.
07:27 And that inconsistency is scary stuff, right? We don’t want to get stuck in that space. And so what we did for the next couple of years was every one of our teachers that went off to train and they came back and we said, okay, this is the structure. This is what we’re doing. You gotta, you gotta teach this way. And so we coached them and coach them and coach spent months coaching them to the point that we Chris and I said, okay, there has to be a better way. And the better way for us – we need to do our own teacher training. And so the process of having someone do a different teacher training, learn whatever they learned and then to try to mold them into the experience of what we want our students to have. And again, it’s really important. We’re not saying that there is a right way and a wrong way, but what we decided to do, and this is the one thing, is that we decided to take ownership of the experience that we in our minds and our hearts was what we felt was the best for our students to achieve the results that we wanted them to, which to experience.
08:28 Which was like a pain free body, a clear stress free mind and an empowered sense of self and so the moment we started doing our teacher training and all of a sudden we from very from being a student to the beginning level like being born into being a teacher, what they were learning was the system, the framework, the heart, like how to theme the way in which we incorporate music into classes like how do we orchestrate the lights because as a teacher you are an emcee of energy of like your voice and how to cultivate that. Now the physical experience of the sequence and what is, is there a methodology? Is there a framework that you use for that? What is the lighting experience? What are the music experience and w what are you allowing teachers to play or not play? Like all of that is the atmosphere, the ambiance that students come in and for them to experience consistency in that is why they fall in love with it.
09:23 It’s why they begin to trust it. There’s a saying that inconsistency breeds distrust and you know that to be true in your own life. If like you, you get emails regularly and all of a sudden someone drops off from emails, right? All of a sudden you’re like, well, what just happened? Like what is, what’s going on? Or like at the restaurant, like if someone like you go to a restaurant, just like we started the whole, this whole conversation with is if you go there and all of a sudden you like the consistency of the food you’re getting starts becoming more variable and it’s good some days and bad. Other days you lose trust that what you’re going to get is what you grow, what you grew to love. And so what happens? You stop going. When we first started this, and this was one of the hardest things, I might, what you may be thinking, feeling right and I will, okay, well if like I don’t know if I know enough to do teacher training and it was a, we failed forward guys.
10:13 And when we started, when we started to teach trains, we realized we needed that consistency. We needed to create that structure, but then we also need to evolve because we’re going to learn more and we’re going to realize that there’s a better way of doing it and then we’ll, so we’ll make tweaks as we go and make tweaks as we go. We knew what teacher training for 11 years, and it’s been an evolution. It’s been an evolution, but what the one of the coolest pieces of this is, is that we’ve seen the difference within our studios within our company. It’s made us expand, right? Because it was, it sucked. In the beginning. It hurt like, ah, I don’t want to be able later. I want to just chill out and do yoga. It made us expand, but we saw such a difference in the growth of our studio revenues with people coming in and saying, oh my God, this is amazing.
10:58 I’ve gone to other places and I just can’t find something like this. And it’s made us grow as, as leaders and as leaders in our own studios, leaders for our teachers, leaders in our community. It’s is the biggest shift. Yeah. Not like, you know, like all of the marketing and all of the advertising, all the business end of it, which is so vitally important. Even like, yes, you got to learn it, right. You have got to own that role as well. But more importantly than anything else, at least for us in our experience and our evolution, it’s been consistency holding the vessel of the class that people walk into the experience and like and holding it up consistently over time regardless of what, who, who’s teaching it. Right. And that, that, that, that, that is the one thing that we, it’s why we get like, you know, testimonials and, and like students coming in being like, man, I’d go to other places and it just, I just don’t experience like what I experience, here again, if this isn’t a podcast episode, it is the one thing that we know and that you know, in your experience of just being a consumer in life, like you want consistency, you want to know what you’re going to get.
12:10 It’s why you go back to the places that you go consistently over time. It’s why you always have that one restaurant and you always get that one meal, that very same thing every single time. Why don’t you go do something else, right? Because you know that you like that you enjoy it and that’s why you go back to it. And yeah, and, and within the studios, this is, this is going to be for another episode, but within the studios, you also want to all have an offering of variability. Just like if you go to a restaurant when you order the same thing, it comes out the same way. You’re like, yes, this same way. But there are other things on the menu so you can order other things on the menu. So that’s for another episode. We want to leave you with what’s coming up on the next episode and that is like, we weren’t born into this like we weren’t natural Yogis, we weren’t natural business owners, we weren’t natural entrepreneurs. Like what we’ve become has been a function of a very deliberate process and uh, we’re excited to share it with you. Yeah. So stick around for the next episode
13:14 and we will see you then. Thank you for listening, please. Yes, thanks so much for listening to Yoga Entrepreneur Secrets. Do you have a question that you’d like us to answer raw and uncut on the podcast? If you want your questions answered, all you need to do is head over to apple podcast and do three simple things. One rate and review telling us what you think of the podcast. Two in that review, ask anything you want related to yoga, and three, if you want to shout out, leave your Instagram handle or name and that’s it. Then listening to hear your question answered. Live, raw and uncut. Join us next time on Yoga Entrepreneur Secrets podcasts. Thanks.
In this episode, we are going to dive into our back story, the life experiences that made us who we are today, how we got into the yoga business, how we’ve progressed in our entrepreneurial journey over time, and how passionate we are about helping yoga business owners become successful.
Some people think that we are just natural-born entrepreneurs and that our background set us up for success. The truth is, neither of these is correct. Through sharing our journey, including the ups and downs, we will show you what it takes to grow a profitable yoga studio, no matter your skills or background.
Key Points Discussed:
Join The Facebook Group –> http://bit.ly/yogaentrepreneur
This episode was released July 24, 2019
Disclaimer: The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors
00:00 Hey, so we are a forgetful species and oftentimes you end up in a place and you’re like, how did I get here? Well today we’re going to tell you how we got here.
00:09 What’s up everyone, you are listening to Yoga Entrepreneur Secrets. I am Chris Yax and I’m John Yax we are part of a small group of yoga entrepreneurs who are committed to making a living, doing what we love, without feeling guilty about making money or ashamed of being successful because we know the real value of yoga and how the world needs it. Now more than that, this podcast is here to teach the strategies and tactics so we can thrive financially as yoga entrepreneurs. We are the Yax brothers and welcome to Yoga Entrepreneurs Secrets. So thanks so much for joining us today.
00:48 Today’s exciting because it’s really our first official episode of Yoga Entrepreneur Secrets. And so we’re super excited to be here and to be talking to you.
00:58 And today we’re going to dive into our story. So our story starts way, way, way back when. Oh, I guess our parents got together. Do you want to go that far back John? No, I don’t. That’s a too long story. We’re going to be here for five hours. Lost all of our viewership. Let’s fast forward. Okay. So we grew up
01:18 in a very small houses, 1300 square foot house. There’s six of us. Chris and I are two of six brother and sisters. Our Dad was an artist, which meant he was he was starving and which meant we were starving. So we grew up in, so he was an artist and in order to make ends meet our you know, back in the day we had a year round garden and our, you know, so we were, oh, my dad always was working in the garden. My mom made her own Granola and Food and Yogurt,
01:50 yogurt way, way, way before. It was cool way before it was cool. You know, we’d get, so we’d go to the school with our homemade bread and our homemade peanut butter and big slices of Brown man, the thickest license ever. And we would be, you know, we’d eat our food, our lunch inside of the bag so that no one could see exactly what it was that we were eating. Cause we didn’t have Wonderbread you know, that awesome bread that stuck to the top of your mouth that we know now is horrible for you. But you, we didn’t have Twinkies like we could, we like we had carrots and an apple. Like I can’t, I can’t trade carrots for twinkie. There’s no sharing. So that was hard. And what ended up happening
02:28 was our parents separated. That was an intense experience because all of my brothers and sisters decided to stay with my mom, which meant my mom was taking care of six of us and my dad was off doing his thing with his new wife and new family. And
02:46 just for perspective at the time I was two and there are 11 years between the youngest, which is me, Chris and the oldest. And so if you put that in perspective, my mom had to take care of a 2 year old and an 13 year old. Right? And so man talk about a Herculean effort and she is just a rock star. So what the, we say all that because it’s important to kind of frame like how we got here. If you look back at our circumstances of growing up and all that stuff, like there should be no reason that we’re doing what we’re doing right now. And to have what we’ve built is, is, it’s funny because I could say we did it in spite of, but that’s actually not true. You know, are the issues we had with money growing up.
03:27 Part of it is like stump, like we’ve had to learn how to work with money to see it as like just a medium of exchange and an energetic exchange but what it’s also done is it’s, you know, it’s been a function of our success in what we’ve been able to, to build in our lives because it gave us this, this desire to like take matters into our own hands. To like the entrepreneurial spirit was lit by the money issues. And when my dad left and he wasn’t involved in the picture, like he was there a little bit here and there, but I mean he missed every single birthday. A couple of weeks later he’d always like call and I’d be like, damn man, you forgot. And I just like, he was absent in my life and like the resentment I held towards him for years and years that I had to learn how to forgive and let go of that and like actually have a deep relationship that is like a function of who I am today.
04:18 And I think one of the most, like the biggest gifts of that experience growing up was the family are the brothers and sisters had to bond together. Like we survived because of the love of our mom, not because of the financial support from our dad because he stuck to his guns. He was an artist, you know, he’d like developed meditation groups and moved to Europe and moved to the west coast. And again, we don’t say any of this as a blame. Like we love him to death and we honor his choices. They’ve, they have helped us become the people who we are. But what it’s done for us is it’s, you know, we looked at it as it shouldn’t have happened. He’s a horrible person. Why the hell did he make the decisions that he did? But when we got clear about like the meaning that we could actually choose to, to feel and to experience, like what happened, we realized that men, it was a gift.
05:06 Yeah. So we so in our late teens, early twenties, Chris and I got involved in martial arts and we were we were doing an intense style of martial arts is, um, it’s called g concepts. And this was like street style MMA. And it was Cathartic in that we got to punch and kick things and train hard. But it also allowed us to, to connect with a part of us that that we had suppressed, that, eh, that anger and the frustration. And it was pressure val for that. So that was, it was powerful. And then with this drive to take our situation to our own hands, it’s entrepreneurial spirit. Uh, we opened up a kind of garage, a MMA studio and started teaching guys and training guys and then saw the Ha, the effect of that. Like how we could take somebody and train with, train them for a little bit in shift their
05:58 sense of self and get more confidence and more centered and more peace of mind. It was a, it was powerful and we re at that point we realized our calling is to be teachers. That’s what we’re here to do. And uh, and so with, okay, we’re going to go full blast and we’re gonna open up a another Marshall and we’re going to open up a real martial arts studio in a commercial setting. And I do though, something bigger than what we’re doing in our, in our, out of our garage. But in that process, we also realize that the intensity of the training was beating our bodies up and we were injured all the time. So we sought something that would heal us and we found yoga. Yeah. Yoga was a lifesaver for us. Martial arts helped us out a lot. I definitely believe it was in a part of the path that brought us to yoga undoubtedly.
06:42 And it gave us an outlet of for to release aggression and part of the, the uh, emotional trauma that we experienced growing up. But what Yoga did, what we realized that what martial arts was doing was kind of like a horse and buggy as far as like personal development and taking our lives to the next level and helping other people do the same. And when we found yoga and we started practicing it, we fell in love with, you know, the, the heated style hot yoga. It was like the rocketship, we literally felt like we got into a rocket ship and within a matter of months we were experiencing like moments of presence that at the core of martial arts, what it’s really designed to do, if you take it back far enough, is that it martial arts in its inception was a spiritual practice. And the design is like to forge the body, to cultivate one pointedness and to be able to be present in the midst of an altercation of a fight and not become emotional.
07:40 Right. And so what we’re like, we got like there’s nothing more present than having someone in front of you who is trying to punch you, kick you, take you down and choke you out. And, but obviously that was like crazy intense on the body. But then all of a sudden here we were in yoga and in the matter of a couple practices, we were experiencing this presence, right? This single mindedness, this focus of attention that was like what we were searching for without really knowing it in martial arts. And when we found that we were like, we have arrived. Thank you.
08:13 So we uh, we became like at Chris, we became addicted and we were like, okay, we need to go to training. We need to, when you learn to teach this stuff. Initially it was, we’ll, we’ll, we’ll learn it to be able to add it into our martial arts studio and eventually teach these martial arts guys, these fighters. How to do yoga and how to, how to get still and present. And uh, we went to training and obviously dove deep got into meditation. There was a, there was a teacher, a gym there that uh, got us into, um, Timmy B got us into a meditation through a self realization fellowship and it just took off from there. It was, it was as if we had landed on the path we were supposed be on and
08:56 we came back and started teaching very quickly realized, okay, it’s not a martial art studio that we’re going to open. It is a yoga studio that we’re going to open and a, within two plus years, our first, a yoga studio was born hot house yoga was born in 2005, 2005. And the, the way that came about, it’s going to be a whole another episode, but just to give you like the cliff notes. So when we did the yoga, the backyard martial arts studio, we were doing it out of our house. Well, the house, like you said, it was like super small. Like we were, we would do jumping jacks and most of the guys knuckles were scraping the ceiling and it got to a point when the house became dilapidated. I’m going to go real quick with this one. And so we renovated it and part of the renovation was like let’s make this place bigger so we can actually have a like at home martial arts academy.
09:44 And we did it. And after about two years of renovations that, you know, the three brothers uh, did like 90% of the work. We didn’t mess around with like electrical. We didn’t mess around. HPAC we didn’t like all the stuff that actually like would like could kill you. Failed would be very bad. But yeah. So what’s so cool about it is that we built the house, we started training martial arts and then you know, fast forward to us deciding that it’s not martial arts, it’s yoga and we had all this equity in the House that we could borrow against to build the studio, which happened in 2005. Again, that’ll be a bigger conversation. Cause like that’s so good. That story. So good. So we we’re full blast into our studio 2005. Within a short time we had broken personal records and we hit our seven figure mark.
10:32 And we started teacher training, opened up another studio and realized very quickly that with all of this growth we needed help. And that was one of the biggest struggles for us is that control issues guys, how many of you have them? Like we bumped on should be raising their hand as we bumped up against our controllers shoes. So, so bad or so good because we realize that we cannot do everything ourselves. Like this is, this is not sustainable. And then what we’ve bumped up against is how do we hire people? How do we bring people in that can work the front desk, that can teach in the same style and with the same same passion that we have and who, you know, who can manage this place. Like we can manage it. And so that was like one of the biggest struggles in the beginning.
11:21 Yeah. Because I, you know, this is our baby. Like if you’re a yoga studio owner and like you’ve been through this, you know, what like, you know, the feeling of like, man, this literally feels like your child and how could you ever give your child to somebody else to take care of knowing that no one will take care of it the way that you will take care of it. We’ll teach in the spirit that you teach with the heart that you have. And like, and that was literally the biggest, biggest wall that we had to climb over was this like unwillingness to give baby to other people to have like people walk through the door and like be greeted by someone other than us to be able to walk into the room and be taught by someone other than us. And so it was, that was our biggest obstacle to growing. And uh, I mean it’s, it’s crazy to think back on it cause I, like right now have the feelings of fear and anxiety about hiring our first front desk person that I was like, no, no, no, no, no, no. You can’t say that. You have to say it this way. I remember I was the worst micromanager. I was like, no, no, no, use this word, not that word. Say this, not that type. This not that like it was, it was pretty ridiculous. I’m sorry if you’re listening in your, that person sits
12:34 thinking a bad thing because what it also did was made us really hyper focused on what was being taught. The, the yoga that was being taught in the yoga room itself had to be a specific way. And what we realize is that when teachers were going off and, and uh, and taking trainings from other places and then coming back, we had to spend months training them to get them to a place that we deemed acceptable to teach in our studios. And uh, it got to a point where we’re like, okay, this w this is taking too long. This is a, this is so much work on our side. We just need to do our own teacher trainings. And that was, that was the reason we started teachers and we were like, we got to have more help. And we got to do it ourselves because that’s the only way this is this thing is going to work.
13:21 Yeah. And it’s, it’s funny because like at the time when we first started the studio back in 2005 and you, if you were to ask me like where are you going to be in 2019 like right here talking to you about what we’re talking about, I would there no way in a million years would I have ever said, yeah, we’re going to start a podcast talking to and helping other yoga entrepreneurs. Like, like just giving our stories and sharing our, our insights and things that have worked and things that have failed. Like that’s what I’m going to be doing in 2019 no and in fact in 2005 if you said you’re going to do a teacher training, like, no, why would I do that? I’ll work with, we just opened the studio cause we love to teach and we want to help people and like that’s it.
13:57 Once we get it up and running and like we’re like, hopefully we’re successful. Like, okay, but that’s it. That there’s our life. Like I’ll be 90 doing this and it like evolution doesn’t work that way. Right? You have this desire, this feeling of like, Oh man, we’re, we’re doing good now. Like is there another level for us to grow? And our teacher training was that without us really even knowing what John said, like to really highlight like the ability to, for us to bring other teachers on to teach in the spirit. Cause what was happening when he and I were teaching, there was one of the teacher will tell the story about that that later, like we were cultivating the culture, the, the consistency, the what we were offering in the classes that people were resonating with. There was consistency between us because we’re always talking, we’re always coming up with like, oh this worked, this didn’t work when like this sequence is right.
14:46 That sequence not right. Like the people didn’t like, they weren’t ready for that. And we’re in constant communication. So the challenge for us was then bringing other people in to teach so that it could free us up, have our time devoted to other things so that we could help grow and work on the business and not be stuck working in the business. But we needed the consistency to stay true. And that was the hardest thing about bringing other people in who were like teaching and being trained in other like even if it was the same style, it just like we were evolving this experience of what we knew for our community is what we wanted to offer and that like the ability to have someone like not come in and us have to retrain them, but for us to train them and like be born into the world of like of our studio of what we’re looking for and what we know and like it’s, we’re not saying it’s the right thing, it’s the best thing.
15:33 We’re just saying it’s right for us. So it was right for the students that we were teaching and teacher training was that if there’s one thing I could say that is like the, the root cause of our, of our success over the years and our ability to grow and to help more people into, to literally like take care of our entire families through this beautiful gift of Yoga and owning yoga studios. It’s the consistency that students were experiencing when they came in and practice, which was a function of being able to do a teacher training and train the teachers in the way, in the spirit of, of the offering that we wanted our students to, to experience.
16:07 So we very shortly with two studios, teacher trainings going on, we decided we are going to open up another studio. So we opened up another studio a couple hours north of where we are now and that CEO’s successful in rock and roll. And with that and few years later we decided to open up another studio. So we had four studios, teacher trainings. We were going a mile a minute and juggling all of this. And we got to a point where we realized we need to, to shift this. There was some strain with uh, the partnership that we had at the time with myself and Chris and two other partners and Chris and I and our partners decided, okay, let’s, let’s shift this. We bought out a partner, we ended up splitting up the studios and at that point, Chris and I are like, okay, we need to get hyperfocused on what business coaches, what people that are in, in this industry are doing successfully.
17:02 Because here’s the thing guys, success leaves a trail. If there’s anything you want in your life, anywhere you want to go, anything that you see as a higher expansion of yourself, somebody’s done it. And we don’t have to reinvent how to get there. We just need to study with the person that’s gotten there because success leaves a trail. We just need to follow that trail. So Chris and I decided to study with some of the Ninjas in the world of a business and, and studio ownership. And and it has just transformed how we run business and made a huge difference in revenue. Made a huge difference. But one of the key pieces to this, one of the major pieces that we’ve experienced is the expansion within ourselves. What we realize is we need to expand to another level of leadership within company and within
17:50 with within ourselves and this has been the one of the biggest transformations that we’ve experienced. Yeah, hands down. The best investment you can ever make is the investment in yourself. If you’re playing like for the long game, not like short term wins and like like you can especially like when we started getting in in like learning from people, like a lot of it was focused on like online businesses and you can, you get a lot of people who like haven’t been successful in their own right but are trying to teach how to be successful or like there’s some snake oil salesman and all that stuff. Like you get to weed through the riff Raff. But what’s really important is that we weren’t, like we were finding people who had been in the world of business for a long time and had shown success over the longterm and what we realized, which is really fascinating because it always comes back to yoga for us it’s like, oh these people who are teaching all of these like like amazing strategies and tactics within the business, whether it’s online or offline, like in like brick and mortar studios or like in the online space, what always always comes back to all the good ones.
18:49 We’re always like, you have to develop yourself this like that. What I’m giving you isn’t like this like get rich quick scheme. It is a development of the self understanding information, implementing the information and growing in your own capacity to be a leader, to be a business owner to like, and when you say it’s like, you know, Yoga Entrepreneurs Secrets like to view ourselves in this yoga world as entrepreneurs, as business owners and not just yogis. Right? Because that for us was the biggest hangup is like I just wanted to teach yoga. I just wanted to like help people learn how to meditate and quiet the mind and experience the true self and like I wanted to go with the flow. I didn’t want to like tell people what to do and you want to manage people or lead people or be that be that you know, take that role in my business or in my life.
19:33 I just wanted to wanted to move with the currents of the ocean man. Just go with the flow and like there is a place for that. But what we’re really doing was we were running away from the responsibility that we were being called, like the mantle that we were being called to hold, which is to be a leader, to learn and to develop the self and not just through yoga that like obviously that’s if you’re listening, this is cause that’s what you fell in love with. But to also learn that like you can have like be the best teacher and have the most powerful message. But if no one is there to listen to you, it doesn’t matter. You have to be able to attract the people and speak to the people in the right way. And that’s what marketing is all about. That’s what being a business owner is all about, is understanding the frameworks that caused success, the frameworks that help you speak to the people that you want to help and you know you can serve who actually need you. They need you to be able to get better at that so that they can hear your message and be attracted to your mission and so that you have the opportunity to change their lives. And that’s really what this podcast is all about. Yeah, so I think that’s it for today. So thanks so much for tuning in and don’t miss next episode, next episode where you’re going to talk about one thing.
20:48 So if there was one thing that we could attribute to our success, like the biggest thing, this is what is going to be tune in
20:56 and we’ll see you in the next one. Thanks guys. Peace. Yes, thanks so much for listening to Yoga Entrepreneurs Secrets. Do you have a question that you’d like us to answer raw and uncut on the podcast? If you want your questions answered, all you need to do is head over to Apple Podcast and do three simple things. One, rate and review telling us what you think of the podcast. Two, in that review, ask anything you want related to yoga, and three, if you want to shout out, leave your Instagram handle or name and that’s it. Then listening to hear your question answered, live, raw and uncut.
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