Podcast

19
Feb

35: “Commercializing” Yoga Is A Good Thing

In this episode, Chris will combat the false belief that “commercializing” yoga is a bad thing and outline why it’s actually a good thing.

12
Feb

34: Top 5 Takeaways From Funnel Hacking Live 2020

In this episode, Chris will discuss the top five takeaways they got from Funnel Hacking Live 2020. The first year they attended the event was in 2019, and they were skeptical about whether 2020’s event would beat 2019’s, but they were impressed by the huge increase in the number of attendants and how well orchestrated the event was.

5
Feb

33: The Bikram Documentary And The Real Problem With “Spiritual” Gurus.

In this episode, John and Chris will discuss the documentary about Bikram Choudhury, an Indian-born-American yoga teacher, and the founder of Bikram Yoga, a form of hot yoga consisting of a fixed series of 26 postures practiced in a hot environment of 40 °C (104 °F).

22
Jan

31: Can You Guarantee Results? How To Fulfill On The Promise You Made And Deliver Even More Value For Your Students

What Is This Episode About… In this episode, John and Chris will continue the conversation that they’ve been having about the five core functions of a business, and they’re going to talk about the final two, which are delivery or fulfillment and retention/resale/upsell. Delivery basically refers to the way a yoga studio generates leads (the […]

15
Jan

30: Yoga Marketing: The Old Way Vs. The New Way – How To Increase New Students And The Amount Of Introductory Offers You Sell

In this episode, John and Chris will talk about the difference between general marketing (the old way) versus direct response marketing (the new way).

8
Jan

29: How To Know Where The Gaps Are In Your Business.

In this episode, John and Chris will seek to answer a question about the five core functions of a business. When they were starting out with their business, they didn’t know what those core functions were.

1
Jan

28: How To Make 2020 Your Best Year Ever. The 5 Most Important Things You Can Do For Your Yoga Studio

What Is This Episode About… In this episode, John and Chris will address an issue that is in every yoga studio owner’s mind right now as we head closer to the new year. That is the issue of how to succeed in the business in 2020 in the midst of an increasingly competitive environment where […]

26
Dec

27: If We Could Start All Over Again, What Would We Change About Opening Our Studios?

In this episode, John and Chris will answer a question from one of their good friends and students. The question is based on whether or not they would advise a yogi setting up a new yoga studio to offer discounted prices to attract students or just start off with their full prices from the get-go.

18
Dec

26: The Future of Yoga In Studios – How To Survive The Changing Landscape

What Is This Episode About… In this episode, John and Chris will dive into a question they got from one of their listeners about the direction that studio-based yoga is headed in terms of fitness over classic yoga. Classic yoga refers to the traditional way of doing yoga which has really evolved over the last […]

11
Dec

25: How To Make More Money During The Holidays Without Discounting Your Yoga!

What Is This Episode About… In this episode, Chris will talk about some of the two biggest gifts we have during this holiday season and how it’s the most beautiful time of year to be a yoga entrepreneur. He refers to Brendon Burchard’s teachings about the biggest gift during the holiday season being the time […]